Tips & Tricks on How to Promote Your Telegram Channel
With almost 1 billion active users monthly, Telegram has gained traction as one of the best platforms to promote businesses. Channels are a favorite for most people because of the ease of managing them. However, most users are stuck with a few subscribers and don't know how to promote a Telegram channel.
This blog post provides the tricks and tips you need to increase the visibility of a channel. Let's dive in!
Part 1. How to Promote a Telegram Channel
Telegram has an average view rate of 20%, which is 5 times more than Facebook and over 6 times more than Instagram. Such high metrics make the platform one of the best in reaching and engaging your audience. Here are some of the most effective methods to promote your channel.
Free Ways | |
Paid Ways | |
1. Make the Channel Public
Public channels allow Telegram users to find your business when they search-relevant keywords. That said, you should optimize your name and description to attract the right audience. If your channel is public, you can change Telegram channel to public by following these steps:
- Step 1. Open your Telegram channel and click the three vertical dots on the top right.
- Step 2. Select "Manage Channel" from the list of options.
- Step 3. Tap "Channel Type" and check the "Public Channel" button. Lastly, click "Save" to complete the process. You should ensure you have a valid channel link before saving the changes.
Although making the channel public doesn't give you enough control over who joins, it allows users beyond your scope to subscribe. Apart from this strategy, you can create a public group to promote your Telegram channel and allow open communication between your customers.
2. Use Telegram Automation Tool
Artificial intelligence has changed social media management through the automation of repetitive tasks. No wonder close to half of all marketers use automation to manage social media campaigns. ChatInsight is a handy tool for creating content that aligns with your business needs.
Through the platform, you can also get responses to different client queries on Telegram. All you need to do is upload your business documents into the platform and it will provide accurate responses to your users through AI. No need to write complex script code or preset many rules, you can build a Telegram chatbot in a few minutes, which will greatly reduce your customer service workload. With that, your team can create compelling and accurate content while freeing more time for technical promotion.
If you are wondering how to promote your Telegram channel for free, the ChatInsight chatbot is a good solution. The deal is even better because you can create up to five bots without parting with a penny.
3. Use Your Website
In the digital age, a good website is your most valuable salesperson. You can use it as a tool to promote your Telegram channel. Web visitors look for a way to connect with the business after visiting your site.
Another effective strategy is to create landing pages that direct prospects to your channel for more information about your business. The high view rate on the social media platform means your followers interact with the content you share more than in other media.
4. Promote on Your Socials
By the time Telegram was launched in 2013, many businesses had established an online presence on Facebook and other social media platforms that had been created earlier. You can leverage your popularity on other media to get subscribers to your Telegram channel.
This is one of the most effective strategies of how to promote your Telegram channel because you are targeting an interested audience. Besides, the followers have also interacted with your brand.
Cross-promotion across social media platforms is essential in increasing touchpoints with your products or services. This is essential in increasing customer loyalty and creating a positive perception of your brand.
5. Promote Giveaways
According to experts, giveaways have a 34% conversion rate, which is way more than content. Apart from that, most people are likely to recommend your channel to their circle after getting the giveaway, further increasing your brand reach and visibility.
Giveaways are a trust test, and you should only promise what you can afford to give. Avoid clickbait because it will only work to your disadvantage. If you are giving a product, show the value to the subscriber without exaggeration.
6. Cross Promote on Other Channels
Partnering with other business owners within your niche to promote your channels on their groups can open doors of opportunities. Although not everyone will be willing to take up this strategy, it can help you get more subscribers and customers.
To use cross-promotion, follow these tips:
- Gain subscribers first
- Identify relevant groups and channels
- Package your value proposition to the admins
- Track the metrics of your channel
- Promote your partners' channels or groups in yours
You should partner with a maximum of 5 groups to avoid spamming your audience with too many messages, which can work against you.
7. Add Your Contacts
Your family and friends are the front-line cheerleaders in running your business. First, approach them to be part of your Telegram community by subscribing to your channel. After that, you can make a few of them admins and request them to add interested subscribers to your channel.
When using your contacts to promote your channel, avoid being overly aggressive, as this can alienate potential subscribers. Stay focused on getting genuine connections and quality interaction by offering valuable content.
8. Run Telegram Ads
Advertising on Telegram's Official Ad Platform is Definitely the Top Choice for Paid Promotion of Your Channel.
Telegram ads currently only support text-based promotions, but I believe Telegram is more likely to give users who advertise on their own platform more exposure and traffic.
To create and run ads on the official Telegram advertising platform, follow these steps:
- Step 1. Go to your Telegram Ads account. If you don't have one, create go to this link to create one: https://ads.telegram.org/
- Step 2. Open the account dashboard and click "Create Ad". You will get a template with empty fields of the details to provide, like ad title, channel URL, target channels, initial budget, and ad description.
- Step 3. After filling in the above details, accept the terms and conditions. Lastly, click "Create Ad" to run the advert.
The minimum cost of running ads on Telegram is around $0.5 or 1 TonCoin per 1000 views.
9. Run Ads Outside Telegram
If you feel that advertising within Telegram is no longer sufficient for your needs, then advertising on other similar social platforms is a great strategy.
You can run ads on platforms like Facebook, Instagram, or Google to target the right audience and drive traffic to your Telegram channel.
By optimizing your ad campaigns and focusing on your niche, you can drive interested users to your channel and convert them into loyal subscribers.
10. Pay Other Channels to Promote
Sometimes, the best investment is paying for visibility—partner with relevant channels to supercharge your Telegram presence. You can do this by identifying and contacting channels and groups within your niches or using third-party platforms to run the promotion.
Some of the most popular third-party platforms are Telega and Adsgram. The two sites allow you to select the channels you want to target or get recommendations from their AI-enabled algorithms.
To ensure you get value for your money, avoid spammy groups and low-quality channels. So, due diligence is essential in ensuring your ads are running on the right channels at the right time.
Conclusion
If you were wondering how to boost your Telegram channel, now you have it all figured out. We have tested the tips provided in this blog post and approved their effectiveness. Start promoting your channel and take your marketing game to the next level.
Hot FAQs about How to Promote Telegram Channel
Leave a Reply.