9 Best Social Media Chatbots [2025]

Automation is becoming part of our daily lives. Almost half of social media marketers in small and medium-sized businesses use social media automation. Social media chat bots are among the most effective methods to automate your Facebook, Twitter, Instagram, or Reddit page.

This blog post lists some of the best chatbots in social media and how to use them effectively. Let's get started!

Part 1. What are Social Media Chatbots?

A social media chatbot is an automation tool for Facebook, Twitter, Instagram, LinkedIn, Reddit, Viber, Quora, Pinterest, and WhatsApp. Whether you are a techie or an amateur, you can use these chatbots because they don't require coding experience.

In 2018, Facebook Messenger had over 300,000 chatbots, and the popularity has grown tremendously. The diverse functions of these tools make them a handy companion for businesses and public figures. But what can these chatbots do?

Social media chatbots save businesses up to six hours spent answering repetitive queries and engaging customers. That said, how can these tools help your business grow?

Part 2. How Do Social Media Chatbots Help Businesses Grow?

Personalized Product Recommendations

The modern shopper doesn't just want generic product recommendations every Black Friday or holiday. In fact, studies show that 86% of shoppers say that personalization is one of the primary factors they consider in purchase decisions. More than half of the customers will likely buy again from businesses that offer personalized offers.

Social media chatbots analyze purchases to recommend products and services to your customers. They also suggest relevant information for your followers on different platforms. This function is essential for informational pages like WHO, National Geographic, and blog sites.

24/7 Customer Support

According to research, 51% of customers expect business to be available online 24/7. With this expectation, chatbots have become essential to any business operation.

Chatbots are your extra customer support agents who don't take tea or lunch breaks. This responsiveness is important to the modern consumer, who will likely shift to your competitors if their queries aren't answered within a minute. 24/7 customer support also increases customer loyalty because it builds trust and keeps constant engagement with your brand.

This capability is essential for global companies that deal with customers from different time zones. Chatbots in social media allow you to respond to client A at 7 am in Texas and client B at midnight in Sydney. This flexibility gives you an edge over competitors and ensures you meet customers' demand for immediacy and accessibility.

Gathering Customer Feedback

Collecting and assessing customer feedback manually can take a toll on you and might not even be accurate. Chatbots use advanced natural language processing and data analysis to gather, interpret, and organize feedback instantly. The data you gather helps in:

• Identifying areas where your products or services need improvement
• Enhancing customer satisfaction when you take action on their feedback
• Identifying new or unexploited markets
• Building trust and differentiating from competitors
• Increasing revenue by optimizing your products or services for the market

The good thing is that over 80% of customers are willing to share their feedback, whether positive or negative. So, it is up to businesses to have a way of collecting and evaluating the feedback. And that is where chatbots come in.

Reducing Workload for Customer Service Teams

As earlier noted, chatbots help the marketing department save around 6 hours each week through automation. Consequently, they can allocate more time to tasks that require the technical intervention of a human agent. Time saved means lower operation costs for your business, enabling resources to be directed toward other high-impact areas that drive growth and profitability.

Boosting Sales with Promotional Messages

The smooth transition between different sales funnel stages increases conversions for the business. Social media chat bots are handy in identifying and qualifying potential customers through interactions. They can ask social media users relevant questions and customize their engagement to their needs.

The deep understanding of customers helps in sending relevant promotional messages. As part of personalization, prospects are more likely to make purchase decisions in your favor when the offer is tailored to their needs. The chatbots also track conversations across social media platforms, maintaining a unified record of user interactions, preferences, and engagement patterns.

Part 3. 9 Best Social Media Chatbots

1ChatInsight

This is an all-in-one social media chatbot that keeps your followers engaged. The bot uses advanced natural language processing and pre-scripted answers from your database.

It is effective in answering FAQs and growing your social media platform engagement. ChatInsight also tracks performance, ensuring you get value for your money.

Pricing

• Free: Free Plan
• Basic: $199/year
• Standard: $299/year
• Enterprise: $499/year

2Enso Bot

Enso is an AI bot that monitors and generates high-quality replies to relevant Quora questions. Users get weekly Quora questions, answers, and reports, which boosts customer engagement.

You also create TikTok videos to increase engagement rates through likes and comments. The bot generates inspirational, educational, explainer, and spotlight videos, boosting content quality and posting frequency.

Pricing

• $59/month

3Hootsuite

Hootsuite operates on multiple social platforms, including Facebook, Messenger, LinkedIn, WhatsApp, and Twitter.

You can schedule posts, track mentions, respond to comments, create templates, and manage groups from one platform. You can also evaluate the social media site analytics for a particular post on the same platform.

Pricing

• A 30-day free trial for all packages
• Professional package: $1,188/year
• Team Package: $2,988/year
• Enterprise: Customized option

4LivePerson

As the name suggests, this platform operates like a live support agent, thanks to its advanced AI features. LivePerson tracks customer conversations to determine their intent and recommend tailored solutions.

The tool's Conversational Cloud® helps you manage all customer engagements under one dashboard. Besides the chatbot, you get other features like CRM, inventory management system, and scheduling integration.

Pricing

• Premium: $84/year

5SendPulse

This social media chatbot leverages AI to keep your customers and prospects engaged across Facebook, Viber, WhatsApp, Instagram, and Telegram. SendPulse does more than a pre-programmed bot because it uses OpenAI's ChatGPT language model.

The platform also allows customers to make payments in the live chat. This ensures low friction through the sales funnel, increasing your conversions.

Pricing

The price depends on the number of subscribers.

• 500 subscribers: $96/year
• 10,000 subscribers: $710.4/year
• 20,000 subscribers: $1142.4/year
• 100,000 subscribers: $4,080/year

6ChatPion

ChatPion is a Software as a Service (SaaS) application. So it does not require extensive hardware. The chatbot also has e-commerce features that can sell products and take payments. You can open the e-commerce platform on a browser.

Pricing

• Regular License costs $89
• Extended License costs $499

7Tidio

Tidio is one of the most renowned social media chatbots, focusing on customer inquiries without human intervention. The bot helps you professionally manage your social accounts, increasing conversions through AI-driven customer service solutions.

Pricing

• Starter Plan: $290.04/year
• Growth Plan: $590.04/year
• Plus Plan: $7,490/year
• Premium Plan: $29,990.04/year

8ManyChat

Create and deploy chatbots on Messenger, Instagram's DM, and WhatsApp to drive up sales or market your products and services to users with ManyChat. The bot increases traffic to your page, captures email addresses and phone numbers, and automatically adds them to your database. It also leverages its AI capabilities to target users in your niche, increasing your lead conversion rates. Manychat has a free plan for up to 1000 contacts.

Pricing

• Free Plan
• Pro Plan $15/Month
• Elite Plan has a customization pricing option depending on the number of contacts

9Sendible

Sendible is the solution. It supports Instagram, Facebook, TikTok, LinkedIn, Google Business Profile, YouTube, WordPress, and X. The bot provides comprehensive analytics to help with content strategy and marketing campaigns.

Pricing

• Offers a 14-day free trial
• Creator Plan: $300/year
• Traction Plan: $912/year
• Scale Plan: $2,040/year
• Advanced Plan: $3,060/year
• Enterprise Plan: $7,656/year

Part 4. Tips for Using Chatbots on Social Media

1. Ensure Seamless Transition to Human Agents

Although chatbots can respond to around 70% of customer queries, human agents should be on standby to attend to more complex questions. With this in mind, the transition between the two should be flawless to prevent customer frustration and ensure a seamless support experience.

Best practice suggests that human handoff should take less than a minute after a customer requests to engage with a human agent. Besides, training the customer support team alongside the chatbots helps identify patterns that call for human intervention. Immediate and seamless transition between the two support channels reduces the bounce rate.

2. Personalize Interactions

We all frown at conversation with emotionless and generic interactions. You should train your bot with the relevant data to engage your customers creatively to increase conversions and build rapport.

For example, the chatbot can personalize interactions by:

• Asking questions that show customer tastes and preferences.
• Using emojis and GIFs to make the conservation interesting.
• Addressing customers by their names and remembering their preferences for future interactions.
• Adapting the tone and style of communication to match the customer's personality.
• Following up with customers after a purchase to gather feedback or suggest complementary items.
• Offering multilingual support to connect with customers in their preferred language.

3. Track and Analyze Performance

Research shows that AI hallucination occurrence ranges between 3% and 27%. One of the primary reasons for collecting and analyzing social media chatbot metrics is to improve the tools' accuracy. The data-driven refinement reduces the frequency of incorrect or incoherent responses.

Another reason for analyzing chatbot performance is to determine whether the tool provides value for money. Most bots require premium subscriptions, especially when managing a considerable audience. So, you need to measure the cost against the benefits of the software.

4. lign Chatbot's Tone with Brand Voice

Consistency across all customer interactions builds familiarity with your brand, which is ideal for customer trust and retention. For example, if your human agents are warm and friendly, your social media chatbot should reflect the same. If not, you can lose the emotional connection with your customers, making them shift to your competitors.

With brand voice comes core values and brand personality. These aspects of the business should be coherent to enhance customer loyalty. This harmony can only be achieved by regularly assessing chatbot interactions to refine their tone.

Conclusion

Chatbots on social media are game-changers for businesses, streamlining customer support, lead generation, and personalized marketing. By leveraging AI, these tools enhance engagement, save time, and boost sales, making them indispensable for modern social media strategies.

Hot FAQs about Social Media Chatbots

1. Can social media chatbots handle complex customer queries?

Isabella

Social media chatbots use advanced AI and natural language processing to handle complex queries. However, human intervention is often necessary for emotionally sensitive issues to ensure customer satisfaction and problem resolution.

2. What are the benefits of using chatbots for lead generation?

Isabella

Chatbots streamline lead generation by engaging users in real-time, qualifying prospects through pre-set questions, and collecting contact information. They operate 24/7, reducing response times and increasing the chances of converting leads into customers.

3. Can chatbots integrate with other business tools or CRMs?

Isabella

Chatbots integrate seamlessly with CRMs, email marketing software, e-commerce platforms, and analytics tools. These integrations allow businesses to track customer interactions, automate workflows, and improve operational efficiency.

4. How do social media chatbots personalize customer interactions?

Isabella

Chatbots personalize interactions using customer data, such as purchase history, preferences, and location. They deliver tailored responses, recommend products or services, and remember past interactions to create a more engaging and relevant experience.

5. Are chatbots expensive to set up and maintain?

Isabella

The cost of chatbots ranges between $50 and $5,000 per year. Basic ones are affordable, while advanced AI-driven bots can be pricier. Maintenance costs depend on the complexity of the system, but overall, chatbots are cost-effective, saving time and resources in the long term.

6. How can I measure the effectiveness of a social media chatbot?

Isabella

Effectiveness can be measured by tracking response time, customer satisfaction scores, lead conversion, engagement, and resolution rates. Analyzing these KPIs helps assess the chatbot's performance and identify areas for improvement.