Free Instagram DM Automation Guide For 2024
If you're using Instagram to grow your business, don't let manual DMs slow you down. You can automate the Instagram DMs and spark engagement while saving time.
With Instagram DM automation, you won't need to hire a personal assistant or spend your own valuable time answering the same questions every single day.
We've found an effective strategy to help you automate the Instagram DMs for free. We've shared the exact steps and some tips to successfully implement DM automation below.
Part 1. Why Businesses Need Instagram DM Automation?
As a business, you've probably noticed the daily flood of direct messages (DMs) you receive. Whether it's product inquiries or general questions, DMs have become a common way for customers to connect with businesses on Instagram.
In fact, 70% of Instagram users mainly use the platform for product discovery, with over 375 million people using Instagram Direct Message. But as DMs pile up, especially repetitive ones, managing them manually can become difficult.
That's where Instagram DM automation helps. It’s an affordable tool that can automate your sales funnel, answer queries around the clock, and generate qualified leads.
Part 2. How to Set Up Instagram DM Automation with Free AI Tool?
With the growing demand for instant responses, Instagram and other platforms have already introduced automation features for businesses. However, these built-in options are often limited.
In this guide, we'll walk you through how to fully automate your DMs with Instagram's quick replies feature combined with the free AI chatbot powered by ChatInsight.
Let's begin by setting up the quick replies feature on Instagram.
Step 1: Switch to a Business Account
In the Instagram app, go to your profile. Tap the menu icon in the top right to open Settings. Scroll down and select the "Account type and tools." If your account is personal, you'll see an option "Switch to Professional Account." Tap it.
Step 2: Create Quick Replies
Once you've set up the business account, return to the profile and go to "Settings" again. Scroll down and tap "Business tools and controls." Select "Saved replies" and tap the "+" icon to create a new quick reply. Write the message and give it a shortcut name to remember.
Step 3: Use Quick Replies
To respond to a query on Instagram, go to your direct messages, then tap the "+" icon in the message box. Your saved quick replies will be here. Choose the right quick reply, and it will automatically fill the message field.
This is the simplest way to automate Instagram DMs.
With Instagram's built-in Quick Replies feature, you can set up to 20 automatic replies for DMs.
If your customer inquiries on Instagram are relatively simple, this feature should suffice.
However, if you want to provide a better interactive experience for your users, you can try combining the Quick Replies feature with an AI chatbot. For detailed instructions, please refer to Step 4/5/6.
Step 4: Create an AI Chatbot
Want to make your Instagram DM automation smarter and not limited to the number of replies? Consider using ChatInsight, a free AI platform, to create an AI bot that you can integrate into your quick replies. Here are the detailed steps.
Sign up for a free ChatInsight account and click the "New Bot" button on the main dashboard.
Creating an AI chatbot with ChatInsight is a simple process, divided into four sections.
Step 4.1: Fill Basic Info
Set a good name and title for your chatbot. Then change the bot's avatar and set the first message it will say when starting a conversation with users. You can also define here some example queries or actions for users to select.
Step 4.2: Select Data Sources
First, go to the "Knowledge Base" from the left menu and create a new category. Add your custom data here to help train the bot according to your specific business needs. You can write text, upload a file, or import a website. Once the data source is added, select it in the Data Source section.
Step 4.3: Decide the GPT Model
Since ChatGPT will power your bot, you'll need to choose the appropriate GPT model. In the "Model" section, select either GPT-3.5 or GPT-4. You can also decide on the Temperature and Relevance of Reference (how closely the bot should follow the source data over AI).
Step 4.4: Add Custom Prompts
In the "Prompts" section, list any custom instructions for the chatbot. These can include specific responses to certain questions or personality traits you want the bot to show. If not, the bot will follow default instructions.
Step 5: Copy the AI Chatbot Link
Now that you've created your chatbot, you'll need to integrate it into your Instagram DMs. First, copy the chatbot link. For that, go to the Bot Section, select the bot you want to use, and click the Share icon. Copy the Bot URL for the next steps.
Step 6: Setup the AI Chatbot in Instagram DMs
Go to "Business tools and controls" in your Instagram profile and create a new reply. Write a message like;
"Thank you for contacting us! Use our chatbot to resolve your queries faster or get in touch with our team: AI Chatbot URL"
That's it! You no longer need to individually respond to DMs. Your AI Chatbot will take care of it for you.
Part 3. Tips for Instagram DM Automation
Businesses that quickly respond to DMs often see higher engagement and better customer satisfaction. More importantly, Instagram DM automation makes it easy to handle a large number of messages.
To ensure your DM automation strategy is working effectively, follow these tips to maximize its benefits:
Use Multiple Quick Replies
Instead of using the same response for every inquiry, create multiple quick replies for different frequently asked questions. Identify common questions or responses needed for your audience. You can also include a link to your chatbot in each quick reply if the users still need help.
Personalize Your Quick Replies
To make quick replies feel more personal, add placeholders for customer names or other unique details. If you're using a chatbot, give it a name and shape its personality to match your brand voice.
Train Your Chatbot Regularly
ChatInsight allows you to create a chatbot trained on your provided data. Regularly review its performance and update its data with new information, like recent FAQs or new product details. You can also add more custom prompts to guide its responses.
Allow Users to Connect With Team
When using a chatbot, ensure users can quickly reach a human if their question remains unanswered. After the chatbot responds, ask if their issue is resolved. If not, offer the option to speak with a support team member.
Conclusion
Keeping in touch with new users is now much easier thanks to Instagram DM automation. By combining Instagram's Quick Replies feature with a smart AI chatbot like ChatInsight, businesses can ensure timely responses.
One thing to remember is that using the Quick Replies feature alone may not help you get the attention of your customers. But with ChatInsight, you have a powerful tool to fully automate your Instagram DMs.
Hot FAQ about Instagram DM Automation
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