What is a MAM solution?

  • A Mobile Application Management (MAM) solution is a strategy that enables a company's IT department to manage all applications on employees' devices(company-owned/personal (BYOD)) through a single central platform.
  • MAM solutions usually include app management features such as deploying, configuring, and securing apps. Data on app use and time-consuming apps are also collected and used to increase productivity.

Main Features of MAM Solutions


  • App Distribution

    Deploy and install apps OTA through the central dashboard. The apps that can be installed remotely without end users intervention, include Google App Store apps, Web apps and Custom apps.


  • Update Management

    Schedules automatic app updates at the time most convenient for your employees/customers. Organise a test release and staged rollout to limit the possibility of all your devices being affected simultaneously by a malfunction.


  • Configurations

    Configure apps based on your company rules and industry compliance laws. Use application-related alerts to limit risks and be notified of app data usage on all devices.


  • Mass Uninstallation

    Remotely uninstall apps for multiple devices at the same time without needing physical access to devices.


  • Application Control

    Control which apps are allowed to be installed or used on your company’s devices. You can create a whitelist that determines the apps that can be accessed through the device. This helps increase both security and productivity as you can only enable the apps that are essential to your business.

Why Your Business Needs Mobile Application Management Solution

  • MAM solutions are essential in the mobile-driven work environment that most companies are taking advantage of, as they offer a comprehensive approach to securing your company data and ensuring compliance among all users.
  • Streamline app management process: MAM solutions give administrators centralised control over all apps on company devices. All installations, updates, and uninstallations can be handled remotely ensuring smooth and streamlined app management and compliance across all devices.
  • Resource optimisation: Monitoring app usage data and giving IT access to information that allows it to more effectively allocate its resources and reduce unnecessary costs.
  • Compliance: MAM solutions ensure compliance with both industry regulations and recent internal policies, by controlling app access, permissions, installations, and data access.
  • Data security: Data security is a top priority for modern businesses. These measures include being able to remotely delete app caches and data. Apps can also be remotely updated with security patches to reduce cybersecurity threats.

Enhance Security & Privacy with MAM

  • Enterprise App Store

    A private platform for employees to access, download, and install company-approved apps, enabling them to work more efficiently and effectively.

  • application-whitelist
    App Whitelist & Blocklist

    Whitelist and Blocklist capabilities provide organizations with centralized control over the approved and forbidden apps. Approved apps can be installed on company devices while apps on the blocklist are blocked for security reasons.

  • Test release/Staged rollout

    Test Release and Staged Rollout give organisations the option to deploy updates or new apps in groups rather than across all company devices. This reduces the risk of faulty or vulnerable software being deployed on company devices, causing company-wide malfunctions.

  • monitor-application-data-usage
    App Data Usage Analytic

    App Data Usage Analytics includes tracked app usage data and device usage reports. These help the company ensure there will be no data leaks or unauthorised access.

  • clear-app-cache
    Clear App Data & Cache Remotely

    Administrators are given the ability to delete stored data from devices remotely. This is essential in cases where a device has been compromised.

  • remote-wipe
    Remote Wipe

    Remote Wipe allows administrators to erase all applications and data from a device. This can be used both in cases of stolen devices, and BYOD devices for employees who are leaving the company.

What Types of Apps Are Supported?

  • Google Play Store Apps: Create private Google Play Store and distribute apps to managed devices, configure the update rules and application permissions according to your needs.
  • Web Apps: IT administrators can deploy PWA or website shortcuts to the device's home screen and even enable lockdown.
  • Custom Apps: Create an app library to upload your organization's custom apps and manage updates across multiple devices easily.

MAM vs. MDM, Choose the Right Solution Based on Your Goal

There are two types of centralised control systems that companies usually gravitate towards. These are either MAM solutions or mobile device management (MDM) solutions. Both can have individual benefits and choosing the right one for your company will depend on your company structure.
MAM solutions are popular with companies using BYOD devices, as they give IT administrators control only over the applications used for work. The limitation in this is that there is no way of checking device usage or deleting data that might be accidentally stored on the device.
MDM solutions tend to appeal more to companies using COBO (company-owned, business-only) strategies as these devices have been given to employees just for work. With an MDM solution, the company has complete control of all data and functions of the device. Reducing the security risks.

FAQs

What is the difference between MDM and MAM?
MDM solutions give IT control over the entire device, including network access, settings, and management. MAM solutions only deal with security and managing the access of each application on a mobile device.
How to determine if MAM or MDM is suitable for your organisation?
MAM or MDM solutions might be more suitable for your organisation depending on the device strategy you are following. In cases of BYOD environments MAM solutions are more effective as they can manage which apps have access to your corporate data. COBO strategies on the other hand can be better handled with MDM strategies that give organisations complete control over the settings and configurations of each device.
What is the role of MAM in cybersecurity?
Mobile Application Management (MAM) provides companies with centralized control and management of all apps and data. This is integral to ensuring security compliance and limiting cybersecurity threats. MAM allows companies to manage the installed apps and delete apps and data as needed to ensure security.
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